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Terms of the deal were not Admira analyzes demographic data on viewerzs to generate more targeted TV ads and also adds automation to thebuyinv process. The two companies tested the system, using Admiraz with the NBC Local Media group in March to buy and sell locakl television ads inLos Angeles. "Our initial test of the systekmin L.A. is off to a great start. Admira providea us with the potential to help attractt an entirely new segment of advertisers to thelocak marketplace, particularly small and midsizde businesses that might not otherwise be able to buy locaol television station advertising, which is a huge leap Frank Comerford, president of platform development and commerciapl operations for NBC Local Media, said in a statement.
The full partnershil is set to begin in the The two giants are more known through theirt linkthrough MSNBC.
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