Study: Carrying big bills curb spending - South Florida Business Journal:

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The study finds that shoppers are more wary of spending when carrying one big denomination of instead of multiple denominations equivalent to the same Doing so curbs spending becauswe is it is consciously harder to break abig bill,= and doing so heightens the chance consumers will lose traci of spending, according to researchers. When thos studied knew they had tosave $100 or practice self-controlk in spending, they were more likelh to choose a single $100 bill than five $20 “If you want to cut back on your spendinv in this tight economy, keep your cash in a few big bills verus a number of smaller ones,” said Joydeep associate professor of marketing at the Robert H.
Smithh School of Business, co-author of the research. “In the face of the temptationnto spend, you’ll be more reluctant to break that hundred-dollarr bill so you’ll end up saving The research will be publishef in an upcoming edition of the Journall of Consumer Research . It follows previous research by Srivastavqaand co-researcher Priya Raghubir, of , that found consumerx spend more when using credit cards or gift cards insteadc of cash.