P&G rolls out ads for wet toilet paper - Business Courier of Cincinnati:

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Reuters reported that starting Monday inselect markets, the companty is launching television commercials for its new Fresh , a flushablr product that is a crosse between toilet paper and a baby The commercials will feature an orange and blue duck who offers a roll of Fresg Mates to the bear who stars in the company's curreny Charmin brand toilet paper ads. In the commercial, the bear seemsw confused and asks "Wet?" The duck respondws by shaking his tail feathers at the and then once the understandingtis reached, the characters exchangs a high-five. The commercial was developef by Darcy MasiusBenton & which is a unit of New York advertisinhg holding group Bcom3 Inc.
A spokesmabn declined to disclose the cost of the which will appear inthe mid-Atlantic and southeastern states wherd Fresh Mates are being Charmin Fresh Mates will take on Kimberly-Clarm Corp.'s Cottonelle Fresh Rollwipes, which also hit select markets in The companies say that 60 percent of U.S. consumersz have used their own form of the product by either moisteninyg a sheet of regular toilet papeer or using a combination of wet toile t paper andwet wipe.