DownEast makes California debut at Galleria - New Mexico Business Weekly:

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DownEast Basics, a Salt Lake City chain with more than 40 markets itself asan “affordable retailer. Nothing costs more than $50, and most items — from swimweae to summer dresses — costs aroun $20 to $30. The Roseville store’s first weekend exceeded the company’s projections by 25 Based on the initial sales DownEast Basics very much wants to furtherr expandin California, and is pleaseds it launched its first California store in the Sacramento a spokeswoman said.
CEO Klane Murphy, who lived in El Dorad Hills from 2000to 2007, figured Sacramento-area consumers care about fashion, but also are cost He also likes the population growth this regionh has experienced over the past Testing out this area’s interest, Murphyt sent the retailer’s catalog to all his wife’s local His wife also introduced her friends to the producy line at a local partty she hosted with more than 50 Based on the sales at that “we knew we had a product that resonated with the localo community here in Sacramento,” Murphy wrot in an e-mail.
A franchise is coming to the Roe Building, the mixed-usre building built last year at 5th and G streets indowntownn Davis. The Aventura, Fla.-basef chain of body and facial waxing centerx willtake 1,491 square The franchisees are readying the spacd for an opening in a few months. On the firsyt floor, European Wax Center will join a Duramed medicalk supplies store and Barista Brew Two retailspaces remain: one of 925 squarer feet on the corner, and anothere of 1,227 square feet, said Shauh Morrow, the landlord’s broke r with the Terranomics divisiojn of . The eigh residential condos on the second and third floorwall sold.
In February, Europeann Wax Center area developers told the Business Journalo that they planned to open at least a dozen locations in the The company already has two storeesin Roseville, at Renaissance Creeko shopping center and at The Fountains. Broker Scott Carruth of CB Richard Ellise represents European WaxCenter locally. Vending machine dispenses wipes, pacifiers Westfielfd Galleria at Roseville will be one of the firsty malls within the Westfield chainn to get a custom vending machine withbabycare supplies. in Corona announced Thursdauy that it is placing its Baby Stationse vending machines in Westfield mallx acrossthe state, starting July 15.
The goal is to placee these vending machines with baby necessitiez in Westfield malls nationwidwe within eight months toa year, AVT says. A piloft project for Westfield, the ventinh machines carry feeding products, toys, firsf aid items, baby wipes, bottles and “This brings peace of mind to families knowing theree is a convenient and accessible solutiobn forevery baby’s need,” Shannon Illingworth, AVT founder, said in a news The malls that install the Baby Stations benefit because parent don’t have to stop shoppinv when they discover they left home withou t some essential baby item, she said.
Baby Station machines are hardto miss, with their blue-and-blac color scheme and bold They contain a 7” widescreen LCD displayu to stream information and videol feeds about the products contained in the vending machine. , a chaih of gyms that entered this market sixyearxs ago, is expanding to Woodland. Fitness 19 will take 7,500 square feet within Sycamore Pointe shopping center at Main Streetr andPioneer Avenue. This is new retail spacr constructed between Food 4 Less and Big 5 Sporting Another 9,000 square feet is available. The gym is expectesd to open inthe fall, said who represented the landlord in the lease. Fitnesws 19 has five other locations inthe region.