Bay Street gets first Bay Area location of jeans boutique Jeanomix - East Bay Business Times:

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A soft opening will be held while a grand opening featuring food, music and discounts given periodically to selected customer s entering the store will be staged Saturday. The 1,800-square-footy apparel store will differentiate itself from the competitiojn by featuringa “bar” selling nonalcoholivc beverages, a pool table, oversized sofas and employees called instead of clerks or associates who will help customersw perusing the store’s selection of jean s from 15 different designers -- including Hudson, True Religion and Rock Republic -- as well as tops, accessories and other sportswear Lauren Dutko, a company spokeswoman, said the jeand range in price from $100 to Started four years ago by company founder Laura Ann Fairchild, the first store location in Cardiff-by-the-Ses north of San Diego was called L.
A. After being purchased in late 2007 by theSan Diego-based , a privatwe investment firm founded by co-founder Ted Waitt, the store had its name changedc and major expansion plans were announced. Bill Parker, president and CEO of Jeanomix and former president of retail forGateway Inc., said he planse to open up to 200 storee nationwide over the next decade. Emeryville’ location will the the retailer’s third, with a fourtj following in October atSan Jose’s tony Santana Row. In Southernj California, along with the original Cardiff-by-the-Sea store, Jeanomix also operatess a store inChino Hills, a suburbn east of Los Angeles.
Bay Street, which opened in combines a lifestyle retail formatwith restaurants, a movi e theater and hundreds of residentiao units. The retail component is anchore dby Gap, , , Apple, Old Navy, and .